The IoM™ Brand Family
One ecosystem. One trust mark. One promise.
Internet of Marine™ is the global standard, IoM Certified™ is the independent trust mark, and Know It Works™ is the promise we make to every boater.
Hundreds of systems.
One connected boat.
Boats are built from hundreds of independent systems. IoM™ exists so those systems simply work together — the interoperability layer for the entire boating infrastructure ecosystem.
01 / The Standard
One protocol. Every product. Any builder.
Internet of Marine™ (IoM™) is a global interoperability standard that enables marine products from different manufacturers to securely communicate, exchange data and integrate through a common connectivity framework.
Like Wi-Fi, Bluetooth and USB transformed consumer electronics, IoM provides the certification and licensing program that ensures the modern boat is built — and stays — connected.
Where IoM fits
Alongside the standards you already trust.
IoM doesn't replace ABYC, NMEA, UL or NMMA — it answers a different question they were never designed to solve.
02 / Pillars
Four pillars of the IoM standard.
Interoperability
A common connectivity framework so any IoM-certified device works with any other, regardless of brand or generation.
Trust & Security
Mandatory authentication, encrypted transport and certified firmware lifecycles — security is not optional.
Open Data Model
Standardized telemetry for engines, batteries, sensors and systems — the same payload, no matter the manufacturer.
Global Program
A worldwide licensing and certification program backed by a unified compliance and conformance regime.
03 / The Trust Mark
IoM Certified™ — the mark buyers look for.
IoM doesn't sell hardware. We license a trust mark. When a buyer sees IoM Certified™, they know the product meets the global interoperability standard and will work with every other IoM-certified device on the boat.
"Intel Inside" for the connected marine industry.
The Ecosystem
Four participants. One connected boat.
IoM isn't another marine technology — it's a consumer confidence brand that compounds in value with every product added to the ecosystem.
Manufacturers
Gain access to a broader connected ecosystem and a recognizable certification mark.
Retailers
Sell complete connected solutions instead of isolated products — larger baskets, fewer returns.
Developers
Build apps and services once against a common interface, not dozens of proprietary integrations.
Boat Owners
Buy with confidence. IoM Certified™ products are designed to discover one another and just work.
For Retailers
Sell systems, not just products.
Every new IoM product increases the value of every IoM product already installed. Imagine an aisle labeled Connected Boating — every box on the shelf IoM Certified.
- Larger average transaction size
- Fewer returns — no more 'I bought the wrong one'
- Simpler sales: "Are you building an IoM boat?"
- A premium, ownable category at retail
For Boat Owners
Peace of mind. Confidence. Knowing.
People don't buy sensors — they buy outcomes. IoM is the "Works With" certification for recreational boating. Just as buyers look for Wi-Fi or Bluetooth, they can look for IoM Certified™ knowing products from different manufacturers will simply work together.
"Buy this, take it home, install it… and it just works."
04 / Licensing
Three ways to join the program.
IoM is licensed to manufacturers, system integrators and OEMs worldwide. Choose the tier that matches your role in the connected marine ecosystem.
Adopter
For manufacturers integrating IoM
- Access to the IoM specification
- Reference implementations & SDKs
- Conformance test suite
- Use of the IoM Certified™ mark
Contributor
For brands shaping the standard
- Everything in Adopter
- Working-group participation
- Early access to draft profiles
- Co-marketing & launch programs
Steward
For industry leaders
- Everything in Contributor
- Seat on the technical steering board
- Joint roadmap planning
- Strategic IP licensing
05 / Scope
Every "thing" on the boat, becoming intelligent.
IoM is not a navigation protocol. It is the common connectivity framework for every powered, plumbed, monitored and controlled system on board.
…and the rest of the vessel
"IoM is the 'Works With' certification for recreational boating. Buy it, take it home, install it… and it just works."
06 / Process
From licensee to certified — in four steps.
License
Sign the IoM licensing agreement and receive the full specification, SDKs and reference designs.
Implement
Integrate the IoM stack into your product. Our test suite verifies conformance at every stage.
Certify
Submit your product to an authorized IoM test house for certification and registration.
Launch
Ship with the IoM Certified™ mark and join the global directory of connected marine products.
Help build the connected marine industry.
Whether you build engines, electronics or the boats themselves — IoM is how your products will speak to the rest of the vessel for the next decade.